At the Disney (NYSE:DIS) investor day, Direct-to-Consumer and International chief Kevin Mayer set the framework for its major streaming services going forward: Disney Plus, ESPN Plus and Hulu -- services the company will "likely bundle at a discounted price."
Painting a broad picture of revenue models, Mayer said that Disney Plus will be an ad-free subscription product. ESPN Plus has a limited-ad subscription model -- live sports breaks naturally lend themselves to ads -- and Hulu still has a choice of limited-ad subscriptions or slightly more expensive ad-free subs, along with its live-TV offering.
After a U.S. debut, Disney Plus will be launched in global markets over time. ESPN Plus is looking at Latin American expansion, and Hulu will expand overseas as well.
Updated 7:59 p.m.: And there it is: Disney Plus will launch Nov. 12, 2019, at $6.99/month, with an annual option of $69.99.
Subscribe for full text news in your inbox