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Boston Beer aims young with Dogfish deal

  • Boston Beer (NYSE:SAM) is up 2.87% as investors take in the company's acquisition of Dogfish Head.
  • In its first read on the deal, Guggenheim points out the company's smart strategy of trying to bring in millennial and Generation Z drinkers with Samuel Adams customers showing grey hair. Even bearish-leaning Goldman Sachs concedes that the deal has "strategic merit" but is still cautious on SAM's valuation.
  • Boston Beer pulled off today's deal with shares already up 42% YTD.
  • Previously: Boston Beer drinks up Dogfish Head for $300M (May 10)

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The Boston Beer Company, Inc.