Roku launches new analytics for advertisers

May 22, 2019 10:25 AM ETRoku, Inc. (ROKU)By: Jason Aycock, SA News Editor11 Comments
  • Roku (ROKU +1.1%) has announced new tools for advertisers to get a better view of spending on linear and over-the-top TV viewing.
  • The company's Activation Insights combines a comprehensive view of a brand's linear TV campaign performance with an analysis of potential missed OTT audience, and an optimal budget spend on Roku's platform.
  • Using the company's Reach Insights tool, brands including Baskin Robbins and RE/MAX found their linear campaigns were no longer reaching a sizable audience, Roku says.
  • And the company's alluding to a shift visible in this year's upfronts: “This year’s TV upfront made one thing very clear, OTT is the new cable and powerful new video channel to reach today’s consumers."

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