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BET to launch streaming service in fall - WSJ

Jun. 10, 2019 12:30 PM ETVIA-OLD, VIABBy: Jason Aycock, SA News Editor
  • Viacom's (VIA -0.5%, VIAB -1.7%) BET Networks is launching its own streaming service, BET Plus, in heavy partnership with actor/producer Tyler Perry, The Wall Street Journal reports.
  • It's set for a fall launch and while pricing isn't final, the report says it's expected to cost more than the children's service Noggin, which is priced at $2.99/month.
  • Perry will have a stake in the service, an expansion of an existing production deal, and his shows and movies will anchor it alongside content from sister networks like MTV, Comedy Central and VH1.
  • BET execs say their research shows African-Americans watch more live TV and more streaming movies/TV shows than other demographic groups.

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