Criteo adds customer intelligence partner

|About: Criteo S.A. (CRTO)|By:, SA News Editor

Criteo (NASDAQ:CRTO) adds customer intelligence platform Custora to its Global Audience Partner Program as part of a strategic partnership.

The tie-up combines Custora’s platform to acquire and retain customers with Criteo’s delivery of real-time, personalized dynamic ads.

Criteo shares are up 1.3% to $17.54.

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