Netflix seen losing subs if it shifts to advertising supported model
Jul. 05, 2019 1:31 PM ETNetflix, Inc. (NFLX)NFLXBy: Clark Schultz, SA News Editor108 Comments
- Netflix (NFLX -0.2%) could lose about 23% of its subscribers if it starting runs advertisements with its streaming service unless it "significantly" lowered current monthly fees, according to the results of a survey conducted bt Hub Entertainment Research.
- An ad-supported version of Netflix has been the subject of increased media speculation lately, even though the company hasn't mentioned the strategy other than utilizing occasion product placement sponsorships.
- Netflix execs could be asked about the topic during the company's FQ2 earnings conference call on July 17.