That would mark a 26% premium to today's already-higher price.
Nielsen has considered a sale of one of its segments or the company as a whole for some time, though a deal seems to have stalled in April and Nielsen looked to cut its sales price to keep Advent and Goldman Sachs interested in a deal. That was just before Advent was reported to have backed out.
Updated: Sources are throwing water on the report, with one close to the matter calling it a "false rumor." NLSN has pared gains to +2.3% as of 12:12 p.m.
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