Nielsen selling music data unit to Billboard parent - Bloomberg

|About: Nielsen Holdings plc (NLSN)|By:, SA News Editor

Valence Media, parent of Billboard, is buying the music-industry data, software, and analytics business of Nielsen (NLSN +1%), Bloomberg reports.

That deal's expected in the eight-figure range, according to the report.

That will bring together major industry data sources and possibly allow for paywalling some data; Nielsen Soundscan data currently powers Billboard's music charts.

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