Magazines in Italy have begun to advertise the impending arrival of Starbucks (SBUX -0.3%) to...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Magazines in Italy have begun to advertise the impending arrival of Starbucks (SBUX -0.3%) to the country with cities including Rome, Milan, Venice, and Naples all slated to see store openings as early as later this month. Though the company will probably cling to tourist attractions and airports with its early batch of stores, eventually it will venture out to compete with Italy's entrenched cafe culture with an air conditioned climate and free wi-fi as two possible weapons in its arsenal.