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L Brands looks to evolve

Sep. 10, 2019 3:30 PM ETBath & Body Works, Inc. (BBWI) StockBBWIBy: Clark Schultz, SA News Editor26 Comments
  • L Brands management (LB +4.6%) updated shareholders today on a plan to around Victoria's Secret and the company as a whole.
  • "There’s a big belief in the company that we need to evolve," Victoria’s Secret Lingerie CEO John Mehas stated during the Q&A. "We need to be led by her, for her," he added.
  • That mantra wasn't apparent today with the presenter list, notes Bloomberg's reporter team of Jordyn Holman, Jonathan Roeder and Anne Riley Moffat. They observe that only three of eleven L Brands speakers at the event were women, only one of which gave a presentation.
  • The summary of the L Brands presentation also indicates that the company was short on specifics and notes that investors may be concerned with marketing only being in the early stages of being overhauled.

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