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CBS names Amazon exec chief marketing officer

Sep. 17, 2019 1:07 PM ETAMZN, PARABy: Jason Aycock, SA News Editor2 Comments
  • CBS has hired its new chief marketing officer away from Amazon Studios (NASDAQ:AMZN), with plans to transition him into the company's top marketing executive.
  • Mike Benson has been head of marketing for Amazon Studios since 2015 and will take a new role at CBS in October.
  • He'll replace longtime marketing head George Schweitzer, who will take a chairman role for the 2019-2020 TV season and then move to special adviser.
  • At Amazon, Benson led marketing for original hits including Man in the High Castle, The Marvelous Mrs. Maisel and Jack Ryan, as well as the company's Thursday Night Football simulcasts.

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