- CBS has hired its new chief marketing officer away from Amazon Studios (NASDAQ:AMZN), with plans to transition him into the company's top marketing executive.
- Mike Benson has been head of marketing for Amazon Studios since 2015 and will take a new role at CBS in October.
- He'll replace longtime marketing head George Schweitzer, who will take a chairman role for the 2019-2020 TV season and then move to special adviser.
- At Amazon, Benson led marketing for original hits including Man in the High Castle, The Marvelous Mrs. Maisel and Jack Ryan, as well as the company's Thursday Night Football simulcasts.