Seeking Alpha

Alliance Data in new credit-card pact with Lands' End

|About: Alliance Data Systems Corpo... (ADS)|By:, SA News Editor

Alliance Data Systems' (NYSE:ADS) signs a new multi-year agreement to provide co-brand and private label credit card services for Lands' End (NASDAQ:LE).

Cardholder benefits from the Lands' End Visa co-brand and private label cards include: free standard shipping with any Lands' End Credit Card purchase at landsend.com, 50% off their first Lands' End Credit Card purchase at landsend.com on the same day as account opening, and earnings five points per $1 spent on landsend.com or Lands' End store purchases.

The program will use Alliance Data's online acquisition capabilties, including real-time prescreen and instant credit, which allows cardmembers to use their card immediately upon approval.

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