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Music execs wary of Apple pricing approach - FT

|About: Spotify Technology S.A. (SPOT)|By:, SA News Editor

Music labels are pushing back on Apple (AAPL +0.9%) after the tech giant approached them with a plan to bundle its music service with the upcoming Apple TV Plus, the Financial Times reports.

Apple's services push has led to talk of a "super" bundle that could combine its music, TV, news and games services in revenue-generating ways.

But music executives are concerned about what could happen to margins if Apple adds price pressure by undercutting the $10/month that it charges for Apple Music (and which Spotify (NYSE:SPOT) charges as well).

Apple has already made waves with its pricing for Apple TV Plus, set to launch Nov. 1 for $4.99/month.

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