- Under the partnership, Alibaba (NYSE:BABA +0.2%) has exclusive rights to Manchester United's club content in China.
- The content coming to BABA's platforms includes select first-team matches, highlights, and localized original productions.
- Video-streaming platform Youku will get a new dedicated Manchester United channel.
- The parties will also collaborate on a future Manchester United flagship store on Tmall.
Alibaba, Manchester United sign streaming pact
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