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Advance Auto to buy Sears' DieHard brand for $200M - CNBC

  • Advance Auto Parts (AAP -0.5%) has agreed to acquire Sears' (OTCPK:SHLDQ) DieHard brand for $200M in cash, CNBC reports.
  • "We have been looking at the [battery] category for a couple of years," AAP CEO Tom Greco tells CNBC. "DieHard has the highest brand awareness and regard of any automotive battery brand in North America."
  • Sears and Kmart owner Transformco will still have the rights to sell some DieHard items in Sears stores, Greco says.

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