The FDA plans to ban the sale of flavors (except menthol and tobacco) in pod-based e-cigarettes, though the restriction won't apply to open-tank vaping devices, which allow users to mix their own nicotine liquids, WSJ reports.
The policy, intended to curb a surge in underage vaping, will likely be announced Friday and deal a blow to an industry estimated to have $9B in annual revenue.
A deadly vaping lung illness has now taken the lives of 55 people across 27 states, according to the latest data from the CDC.
Update: On Thursday, January 2, the agency announced the finalization of the policy. Companies that do not comply within 30 days risk enforcement action.
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