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Diageo, following peers, takes a step back from social media

Jun. 27, 2020 4:32 PM ETDiageo plc (DEO) StockTWTR, DEO, METABy: Eli Hoffmann, SA News Editor125 Comments
  • Diageo (NYSE:DEO) becomes the latest company to pause social media advertising, following similar moves by Coca-Cola, Hershey and others.
  • Diageo strives to promote inclusion and diversity, including through our marketing campaigns," the company tweeted. "From 1 July we will pause all paid advertising globally on major social media platforms. We will continue to discuss with media partners how they will deal with unacceptable content."
  • On Friday, shares of Facebook (NASDAQ:FB) and Twitter (NYSE:TWTR) were pounded on ongoing pushback from advertisers about the platforms' perceived lack of action on racial issues.

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