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Kroger adds Impossible Burger to meal kit plan

  • Kroger (NYSE:KR) announces a new collaboration between its Home Chef meal kit business and Impossible Foods (IMPF).
  • The company says Home Chef customers can choose to swap out traditional animal-based proteins for the plant-based Impossible Burger as part of its "Customize It" feature.
  • The Impossible Burger will be offered in a convenient 12-ounce package of ground meat to Home Chef customers.
  • The development could be of interest to Beyond Meat (NASDAQ:BYND), which trades down 0.50% in the AH session after rising 1.43% during the regular session.
  • Source: Press Release

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