Netflix seeing record daily churn after 'Cuties' release, firm says

Sep. 14, 2020 2:34 PM ETNetflix, Inc. (NFLX)NFLXBy: Jason Aycock, SA News Editor177 Comments
  • Netflix (NASDAQ:NFLX) isn't joining in the broad-market rally, down 1.3% today amid reports that daily churn has hit a multi-year high in the days since its controversial release of the film Cuties.
  • Shares in the company had fallen 3.9% Thursday - albeit on a day where Nasdaq faced a heavy pullback - the day after the film (about a Senegalese girl in Paris joining a dance clique to escape family troubles) spurred a "Cancel Netflix" movement.
  • Now online traffic research firm YipitData notes that daily domestic churn began to rise that day, and peaked at all-time highs on Saturday.
  • Cuties is currently No. 7 on Netflix's list of the top 10 programs in the U.S. today.
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