Ford aims for electric F-150 to be the blue collar winner

Sep. 17, 2020 12:39 PM ETFord Motor Company (F), TSLA, GMF, GM, TSLABy: Clark Schultz, SA News Editor542 Comments
  • Ford (F +3.6%) plans for its all-electric F-150 to continue the tradition of being known as a truck for workers in a differentiation from the recreational alternatives from upcoming from Tesla (NASDAQ:TSLA) and General Motors (NYSE:GM).
  • "While all other electric pickups are competing for lifestyle customers, the all-electric F-150 is designed and engineered for hard working customers that need a truck to do a job," highlighted Ford exec Kumar Galhotra at a media briefing.
  • "We have a very substantial amount of brand equity in the 'Built Ford Tough' F-150 both in terms of design language, capability and the name itself," he said.
  • Ford is confident the electric F-150 will dazzle in terms of hauling and towing capabilities.
  • Earlier today, Ford unveiled plans to build the electric F-150 EV in Michigan.

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