- ZoomInfo (NASDAQ:ZI) acquires Clickagy, provider of AI-powered buyer intent data, for undisclosed terms.
- Clickagy's database includes over 300,000 publisher domains and over 6 trillion new keyword-to-device pairings each month.
- Along with the purchase, ZoomInfo launches the Streaming Intent solution, which identifies companies with above-average search volume on B2B topics within minutes of the web activity.
- ZoomInfo doesn't expect the acquisition to have a material impact on Q4 financial results.
- "B2B intent data is becoming core to the way modern go-to-market organizations prioritize their outreach to prospects and customers. Our acquisition of Clickagy enables us to scale intent to provide what will soon be the market’s most predictive and complete B2B intent data set for sellers and marketers. We believe this acquisition both exemplifies our mission to continuously innovate and cements our position as the pacesetter for data-driven sales and marketing outreach," says ZoomInfo CEO Henry Schuck.
- ZoomInfo shares are down 1.6% pre-market to $41.20.