American plans PR events before 737 MAX takes to the skies

Oct. 25, 2020 8:13 AM ETAmerican Airlines Group Inc. (AAL), BABA, AALBy: Yoel Minkoff, SA News Editor61 Comments
  • American Airlines (NASDAQ:AAL) has already scheduled what it expects will be the first Boeing (NYSE:BA) 737 MAX flights since the jet's grounding, planning routes between New York and its Miami hub starting Dec. 29 through Jan. 4.
  • Customers booked on the 737 MAX will receive notifications and be able to switch to another flight if they don't feel comfortable, said Alison Taylor, American's chief customer officer.
  • In the coming weeks, the carrier is also arranging customer tours of the MAX at Dallas/Fort Worth International Airport, LaGuardia and Miami, with the participation of pilots and mechanics, to boost the public's confidence in the plane following two fatal crashes.
  • Pilots can also answer customer questions through calls and video messages. "They're the ones that... really have the credibility to explain the MAX," added Taylor.

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