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Comscore and Anzu join hands for mobile in-game audience measurement of display and video

Nov. 23, 2020 7:04 AM ETcomScore, Inc. (SCOR) StockSCORBy: Niloofer Shaikh, SA News Editor
  • Comscore (NASDAQ:SCOR) has signed a new agreement to provide Anzu, the world's in-game advertising leader, with Comscore's industry-leading Validated Campaign Essentials (VCE) and Comscore Brand Survey Lift solutions for mobile campaigns.
  • This partnership will enable advertisers to measure their in-game

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