- Microsoft (NASDAQ:MSFT) launches Azure Purview, a tool that helps large companies with data distributed across multiple countries.
- Purview is a "unified data governance service" for on-premises, multicloud, and SaaS data.
- The tool provides AI-powered automated data mapping and sensitive data labeling to help companies ensure the data is abiding by local regulations.
- Microsoft Purview is currently being used by a few Azure customers but will become generally available "shortly."
- Microsoft also widely released its Azure Synapse Analytics tool, which combines data integration, enterprise data warehousing, and big data analytics.
- The new products compete with Amazon Web Services, Microsoft's largest cloud competitor, and with data warehousing company Snowflake (NYSE:SNOW), which is fresh off its first earnings report since its blockbuster IPO.
- Now check out the latest Microsoft analyst coverage.
- Previously: Snowflake price targets raised after Q3 beats despite in-line product guidance (Dec. 03 2020)