Unity launches Unity Forma

• Unity (NYSE:U) has introduced Unity Forma, a catalyst for digital marketing production to turn shoppers into buyers.
• Marketing teams can reduce production timelines and costs and dedicate more time to the creative process to strike a sales deal using Unity Forma.
• “In our digital world, it’s harder and harder for marketing to connect with consumers on an emotional level. With Unity Forma, we’re putting powerful capabilities at the fingertips of marketers everywhere so they can inspire audiences to explore their products in immersive, interactive ways and ultimately accelerate the path to purchase,” said Clive Downie, Chief Marketing Officer, Unity. “We anticipate Unity Forma will become the bedrock of modern marketing, enabling brands to create and deliver stunning content and interactive experiences in record time.”
• Volkswagen (OTCPK:VLKAF) collaborated with Katana Studio and Unity to produce a new campaign video for the 2020 Volkswagen ID.4 EV, the automaker’s first fully-electric SUV, using Unity Forma along with the Unity Editor.

Comments

[Allen Greathouse]

$U is the next $ADBE

[kiwicarrotcake]

@John Greathouse generates 1/20th of the rev but already at 1/4th the market cap....doubtful..

[Qichar]

@kiwicarrotcake Unity is further along as a mature company than Adobe was when it debuted on the market, true. But Adobe is nearly a 2000 bagger! Think about that for a moment. If you bought at the start, every dollar you invested in ADBE is now $2000.

I don't think we need Unity to go up 2000 (!) times. But is 10X in the cards? Maybe 25X? I think it's a distinct possibility. I think a lot of people are underestimating the size of the opportunity and addressable market here because they think Unity is only about gaming. This press release says otherwise. The hardware is improving at a scary rate; VR is really just getting started and is only going to explode from here as the hardware gets more and more immersive. Augmented reality is going to start permeating everyday life like cell phones once did. Unity is just getting started, and all the institutions think so as well; have you taken a look at U institutional holding?

[civ-e]

@Qichar hey you seem to know a thing or two. how is unity's competitive position versus the "real engine". i don't know much about the industry but i see these get compared a lot and it seems a lot of creators say the real engine is superior.

[kiwicarrotcake]

lol...buy at any price..especially after a 40% run up in 4 weeks with no news..

[mintyswirl]

Buy in one year

[Wellington999]

So this is yet another vertical

[fesiko]

Awesome!