Consumer

Coca-Cola moves to take controlling interest in BodyArmor

Feb. 19, 2021 11:10 AM ETThe Coca-Cola Company (KO)KOBy: Clark Schultz, SA News Editor27 Comments

Coca-Cola (KO -0.4%) is in process of acquiring a controlling stake in sports drink brand BodyArmor.
A spokesperson for Coca-Cola confirmed to Beverage Digest that the company has notified the FTC of its plans.
Coca-Cola took a minority stake in BodyArmor in 2018.
Dollar sales for BodyArmor are up 43.4% YTD through February 6, per Nielsen data.
Analysts have liked the BodyArmor upside for Coca-Cola for quite a while.

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