- Facebook (FB +3.6%) is introducing dynamic ads for streaming, a new offering for video streaming brands.
- That new advertising offering looks to tap into Facebook's own data trove about consumer likes and dislikes.
- With Dynamic Ads for Streaming, when people see an ad for your service in their feed, they can swipe through the ad to see personalized, relevant titles they might be interested in, based on interests they’ve shown on Facebook and Instagram," the company says. "Audiences can also follow your call to action to start a trial or subscribe.
- That allows advertisers to automatically generate unique ads for every one of its titles rather than promoting each title separately.
- Most people try new streaming services because they want to see the breadth of content, rather than trying because they have one title in mind, Facebook says.
- Shares have jumped to an all-time high today.