- Morgan Stanley calls McDonald's (NYSE:MCD) a top reopening play with several initiatives seen working in the restaurant chain's favor.
- "The new chicken sandwich line was launched during 1Q, a new integrated digital app is being tested for major market rollout later this year, and other digital and marketing initiatives remain a focus for MCD. All of these are likely to drive strength in the US as mobility improves and we believe MCD can generally lead peers in the Covid recovery and we will watch for evidence of this with quarterly reporting this year."
- The positive view on McDonald's from Morgan Stanley is pretty standard across Wall Street.
- Wall Street ratings scorecard on McDonald's: 28 Buy-equivalent ratings, 9 Neutral-equivalent ratings and no Sell-equivalent ratings.