Apple hit with antitrust complaint in Germany ahead of iOS privacy change

Apr. 26, 2021 10:00 AM ETApple Inc. (AAPL)AAPLBy: Brandy Betz, SA News Editor25 Comments
  • A group of Germany's largest media, technology, and advertising companies have filed a complaint against Apple (NASDAQ:AAPL) with the nation's antitrust watchdog related to the upcoming iOS privacy change that will effectively end targeted advertising.
  • The industry groups behind the complaint represent the likes of Facebook and Axel Springer, the owner of Bild and Die Welt.
  • Apple is expected to roll out the iOS 14.5 update today. The update will require all apps to ask users whether they want their data tracked for advertising purposes.
  • The German consortium of nine industry groups predicts that the change will slash ad revenues by 60% for app developers.
  • Related: Last week, the Financial Times reported that Apple was expanding its own ad efforts to include a second slot within the App Store.
  • Recent news: Earlier today, Apple announced an increase to its five-year investment target for the United States, which includes a new campus in North Carolina.

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