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Amazon partners with Tile, rival of Apple's AirTags

May 07, 2021 2:23 PM ETAmazon.com, Inc. (AMZN)AMZNBy: Brandy Betz, SA News Editor16 Comments
  • Late last year, Amazon (NASDAQ:AMZN) rolled out Amazon Sidewalk, a "neighborhood network" that pools the low-frequency, long-range bandwidth in an area to help connected devices operate outside the owner's usual network range.
  • Today, Amazon announces that Tile, maker of Bluetooth-enabled tracking tags, will

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Comments (16)

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Rise of the surveillance state for sure! 🙃

May they both compete for the best features!
Gary J is Rich on AMZN profile picture

Only the paranoid need care.
@Gary J is Rich on AMZN I'm paranoid but also forget where I put stuff way too often. I'm hoping this stuff all gets a bit smaller and can be recharged by placing it on a wireless charger.
Gary J is Rich on AMZN profile picture

Tile uses disc batteries. Easy and better.
billrla profile picture
Just think of all those people with Alzheimers, wandering around their neighborhoods, lost. Finally, we can track them all and get 'em home.

"Alexa, where's mom?"

Meanwhile, mom gave her tracking tag to a homeless person, because it was a nice day outside, and the homeless person seemed nice.
Gary J is Rich on AMZN profile picture

"Meanwhile, mom gave her tracking tag to a homeless person, because it was a nice day outside, and the homeless person seemed nice."

Meanwhile just one safe return because of the tracker makes it all worth it. To reasonable people, that is.
Who Dat? profile picture
Thank you, Amazon! I despise the fact that Apple Airtag is ripping off Tile's IP and making millions off the hard work from Tile.

For the record, I have Tiles that I placed on my very high end mountain bikes. These bikes are worth as much as any new entry level vehicles.
@Who Dat? Tile only useful if someone with installed app is in the range. I had a couple Tiles on my delayed luggage. They were “anchored” for days at time - there is much greater chance someone with Apple phone is near by to reflect air tag movements
Gary J is Rich on AMZN profile picture

Tile will use Apple's Finder.
Cute but no one beats Apple at hardware.
@Rierajesus The thing is - and why I don't get why they jumped on the anti-Apple bandwagon - is that Tile doesn't need to compete. They can own all adjacent markets if they want. They can have Android, they can have specialty trackers of all kinds.
@stevehodg tile doesn't have access to OS level features that apple provides. Also they don't have access to a billion devices which Apple are using to improve search, tiles network is much smaller.


I thought that was part of the point of this was that Tile has the same network access as Apple and now everyone else?
itchyandscratchy9 profile picture
damn Amazon, you savage!
Aha! Amazon's at it again! Such smart people running the show should comfort INVESTORS! Longz! :-)
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