- Verizon Media - soon to be an ex-Verizon (VZ -0.6%) entity via a sale to Apollo Global (APO -1.1%) - is teaming up with publishing giant Condé Nast in a new content and advertising collaboration.
- The two are expanding an existing partnership to include new interactive experiences and "shoppable" content in key categories including beauty, food and fashion.
- That will mean more videos for Yahoo sites from the publisher of such brands as Vogue and GQ.
- The partnership will further leverage Verizon Media's solutions suite, across the demand-side platform, supply-side platform and XR capabilities.
- “With a unified ad platform, we’re able to bring premium content and commerce experiences to consumers, and unique and meaningful revenue opportunities to our advertiser and publisher customers,” says Verizon Media's Chief Business Officer Iván Markman.