Amazon's (NASDAQ:AMZN) Jeff Bezos announces on Instagram that he and his brother Mark will join the Blue Origin (BORGN) auction winner on New Shepard's first human flight on July 20.
Bezos indicates he has dreamed of space travel since he was five years old.
Bidding is underway now to join Bezos and his brother on the spaceflight. Blue Origin says auction bidding is already at $2.8M with nearly 6K participants across 143 countries participating.
Shares of Virgin Galactic (NYSE:SPCE) have been active in the past after Blue Origin developments. Notably, Virgin Galactic has soared since its last test flight.
Earlier reports indicated that flight pricing for future Blue Origin space jaunts could exceed $500K per seat.