Peet's (PEET), which sells premium coffee and tea, thinks Diedrich (DDRX) will give it a...

|About: Diedrich Coffee, Inc. (DDRX)|By:, SA News Editor

Peet's (PEET), which sells premium coffee and tea, thinks Diedrich (DDRX) will give it a foothold into the fast-growing single-serve K-Cups coffee market. Keurig's machines have exploded in popularity in recent years, but the technology is owned by Green Mountain (GMCR), which wants to bring more of the brands licensed to sell K-Cups under its wings.