Amazon brings Channels streaming aggregation to India

Sep. 24, 2021 9:57 AM, Inc. (AMZN)DIS, NFLX, LGF.A, WBD, LGF.BBy: Jason Aycock, SA News Editor3 Comments

Amazon Prime Video app on Apple TV 3rd generation
marcoventuriniautieri/iStock Unreleased via Getty Images

  • (AMZN -0.4%) has brought its Channels offering to India, launching eight streaming services on offer in a hotly competitive video market.
  • Amazon Channels in other countries has been a driver of the company's Prime subscriptions. Customers who sign up for streaming still pay individually for each service, but Prime has offered discounted pricing and a one-stop interface for managing multiple offerings.
  • India marks the 12th country for Amazon Channels. And Amazon founder Jeff Bezos says Prime Video is doing well worldwide, but "nowhere it's doing better than India."
  • For example, the movie streaming service Mubi costs 499 rupees/month, but on Prime Video, the service is priced at 1,999 rupees/year. Channels is also launching with streaming from Discovery (DISCA -1.1%) and Lions Gate (LGF.A -0.1%, LGF.B -0.2%).
  • Key rivals in the vital growth market include Disney + Hotstar (DIS -0.3%), Netflix (NFLX -0.7%) - betting big on cricket - and an upcoming merger of a local Sony (SONY +1%) unit with India's Zee.

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