FuboTV jumps 3% on partnership with NASCAR
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- FuboTV (NYSE:FUBO) has jumped 3.2% after hours following news that its Fubo Sportsbook has been named an authorized gaming operator in partnership with NASCAR.
- That's the company's first auto racing sportsbook partnership, and its third major marketing deal (following those with the NFL's New York Jets and NBA's Cleveland Cavaliers).
- The team-up means a multichannel marketing campaign (including at-track assets, in-app use of NASCAR-owned track, and various series and event marks and logos) promoting Fubo Sportsbook as an authorized gaming operator.
- The company set up its partnership with the Cavaliers last week; it includes similar promotion of the Fubo Gaming brand, across the Cavaliers' marketing territory in Ohio.