Playboy brings in Cardi B to help expand direct-to-consumer business

• PLBY Group (PLBY +6.1%) rallies after announces an expansive collaboration with well-known musician Cardi B. In her new role as the Playboy brand's first-ever Creative Director In Residence, Cardi will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more.
• The company says it expects the co-branded merchandise collections will continue to expand Playboy's rapidly growing direct-to-consumer fashion and sexual wellness businesses around the world.
• The Seeking Alpha Quant Rating on PLBY launched last month at Neutral.