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Playboy brings in Cardi B to help expand direct-to-consumer business

Dec. 02, 2021 12:12 PM ETPLBY Group, Inc. (PLBY)By: Clark Schultz, SA News Editor
  • PLBY Group (PLBY +6.1%) rallies after announces an expansive collaboration with well-known musician Cardi B. In her new role as the Playboy brand's first-ever Creative Director In Residence, Cardi will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations

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