Peloton Interactive slides after getting caught up in HBO plot twist

Dec. 10, 2021 3:05 PM ETPeloton Interactive, Inc. (PTON)By: Clark Schultz, SA News Editor53 Comments

New Peloton Holiday Ad Ignites Online Controversy

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  • Peloton Interactive (PTON -7.0%) issues a statement after a development in an HBO show seems to have caught the attention of some investors.
  • Spoiler alert for just below regarding the plot of And Just Like That (Sex and The City revival).
  • During the opening episode of the series that streamed on HBO last night, the well-known Mr. Big character was shown collapsing while exercising on a Peloton exercise bike and then dying.
  • "Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event," read the statement from a member of Peloton's health and wellness advisory group.
  • Also in the mix, Peloton (NASDAQ:PTON) was downgraded by Credit Suisse today and is in a general slide tied to concerns over both supply and demand. Shares of PTON are down 73% on a year-to-date basis.

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