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- Marin Software (NASDAQ:MRIN) stock surged 41% postmarket after the firm announced the ability to optimize TikTok ad campaigns through its flagship MarinOne platform.
- The integration with TikTok's Ad Manager gives advertisers better insights and improves the performance of their TikTok campaigns through machine learning and automation.
- MarinOne platform unifies optimization tools and AI bidding with flexible reporting to help advertisers maximize the reach and impact of their TikTok marketing investment.
- Advertisers can optimize their TikTok campaigns alongside other paid social campaigns as well as paid search, ecommerce, display, and app campaigns to help generate additional demand.