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Comscore, WideOrbit expand partnership on automated TV ad market

Mar. 08, 2022 10:30 AM ETcomScore, Inc. (SCOR) StockBy: Jason Aycock, SA News Editor

Retro CRT Television

JakeOlimb/iStock via Getty Images

  • Comscore (SCOR +5.1%) has expanded a partnership with WideOrbit aimed at powering next-generation automated linear TV ad buying and selling.
  • WideOrbit is introducing Comscore TV information into its automated TV transactions and audience targeting across

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