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iPhone 'builds' have dropped, expected to fall further, Loop Capital says

Apr. 04, 2022 8:00 AM ETApple Inc. (AAPL)By: Chris Ciaccia, SA News Editor35 Comments

New budget iPhone SE smartphone by Apple Computers unboxing

AdrianHancu/iStock Editorial via Getty Images

Apple (NASDAQ:AAPL) iPhone builds have dropped another 9 million to 254 million, Loop Capital said in a research note, citing "reads," cautioning additional cuts are coming in the not too distant future.

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Comments (35)

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brettze profile picture
Apple will buy Facebook Metaverse to take over the advertising ..and go against Google. Apple lacks VR technology which FB has.. too. it will be the biggest merger takeover in history!
Bill West profile picture
Apple always throttles back on production in this quarter, but it is close to Earning so by all means encourage everyone to sell........oh too soon to mention the 2% pop today....?

Gary J is Rich on AMZN profile picture
@Bill West

Right, one day's trading always means everything.

Alohatoyou profile picture
@Gary J is Rich on AMZN Its been like the past month.
Gary J is Rich on AMZN profile picture

How is YTD as long as we are cherry-picking timeframes?
really...what you and TC have a special insider scoop relationship....lolol
Alohatoyou profile picture
Must be why we popped > 2% today else this was bad timing.
anil92691 profile picture
With IPhone's subscription plan, iPhone will essentially own most iPhone's and charge $5 to $10 for brands older than 3 years and $15 to $30 for new brands. A lot of monthly revenue on their books.
Dumping some of the SE numbers to ensure they are building the more profitable product.
‘Reads’. I base all my financial decisions on other peoples’Reads’.
BWAHAHAHAHAHA profile picture
Apple who?
anil92691 profile picture
I am getting SE (when time comes), mainly because of the fingerprint sensor.
As I understand the possible Implementation of an AAPL subscription plan, the potential for 'pure profit' is highly likely. The plan would change the focus on the building of specific iPhones to flexible marketing of whatever is available at any given moment. The internal parts/components being more and more interchangeable between all models, allows for tremendous flexibility in supply.
AAPL has historically proven to be extremely successful and for the foreseeable future, I see no reason for that to change.

AAPL ... Stay long and prosper!
BIZUN1973 profile picture
Datsyuk13 profile picture
Whole lotta regurgitation. And what is “citing ‘reads’”?
They might be impacted with everyone else, but they also have the best business by far to ride this thing. Pricing power, moat etc. Any bump is temporary.
a7lewis profile picture
I would be strongly considering the new 5G iPhone SE, were it not for the fact that I just bought the 4G iPhone SE in 2021. Bad timing for me, but not a vote against the SE or the smaller models. I considered the 12/13 Minis before deciding on the SE, partly on price and partly on fewer new features to adapt to. Yes, some buyers can live without every single new feature all at once.
There has been rumors of this for the past several weeks along with ongoing supply chain disruptions out of Shanghai. However, AAPL stock has pretty much ignored all of this bad news and rallied along with the market. I think the stock will be flow driven (flows into big tech and indices) until the entire market take a dive and then fundamentals matter again. This would be similar to MSFT, INTC, and CSCO back in 1999-2001.
acumen5 profile picture

Until Apple car arrives.
Expensive cell phones will be vulnerable to decline if there is a cost of living crisis. People will keep their older iPhones for longer or switch to android. This has happened previously. The second hand market will heat up. Apple doesn’t have a plan B for growth if there is a cost of living squeeze. It has a lot of eggs in one basket. A prolonged period of share price consolidation (flattening) is on the way I would suggest.
trombenik profile picture
@TheHarlequin they may keep their phones longer, but they won’t switch to android.
"Expensive cell phones will be vulnerable to decline if there is a cost of living crisis. People will keep their older iPhones for longer or switch to android."

If AAPL switches to the rumored subscription model, this becomes a moot point.
@trombenik poverty doesn't wait for pride.
Double digit inflation in food, fuel & rent makes for some obvious household budget exclusions...
BIZUN1973 profile picture
@MJL987 except for iPhones.

Gary J is Rich on AMZN profile picture
"iPhone 'builds' have dropped, expected to fall further, Loop Capital says"

If he is well connected this is a bad sign.
Nothing to get excited about. If they're not build today, there is always tomorrow. According to an article I read certain things are out - Lottery tickets for example but cell phones are in and with loyal Apple users patience is the key.......plus those jumping from Android over to Apple.
@AlieGee It's really LOOPED Capital!
@crusmon6 You got that right !
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