Netflix, NFL talking about teaming up on football shows

Apr. 08, 2022 9:56 AM ETNetflix, Inc. (NFLX)AMZN, AAPL, FWONA, FWONB, FWONKBy: Jason Aycock, SA News Editor6 Comments

Official Wilson NFL ball

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  • Netflix (NFLX -1.1%) and the National Football League are talking about collaboration, following the success that sports docuseries have seen on the streaming platform.
  • Netflix has avoided live sports so far, even as rivals like Amazon.com (AMZN -1.7%) and even Apple (AAPL -1.3%) jump in on football and baseball broadcasts, on Thursday and Friday nights respectively. But Netflix has seen success in Formula 1: Drive to Survive, which has taken off and is credited with boosting the popularity of Formula One racing (FWONA -0.2%), as well as the Chicago Bulls NBA docuseries The Last Dance.
  • Netflix and its Drive to Survive partner are also working on series on tennis grand slam tournaments and on golf's PGA Tour.
  • So the NFL - which last year charged Goldman Sachs with finding partners for NFL Media - is considering working with Netflix on reality/documentary and other "shoulder" programs.
  • It's also reportedly considered selling equity in its NFL Films operation separate from the NFL Media stake discussions.

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