Adobe expands partnership with The Home Depot to enhance customer experience

Jun. 07, 2022 12:10 PM ETAdobe Inc. (ADBE), HDBy: Niloofer Shaikh, SA News Editor10 Comments

The Home Depot Store

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  • Adobe (NASDAQ:ADBE) has expanded its partnership with The Home Depot (NYSE:HD) to provide comprehensive insights into the customer journey which will enable The Home Depot (HD) to optimize experiences across channels while refining marketing investments.
  • “The Home Depot made early investments in providing omnichannel shopping experiences, and these digital and physical assets continue to guide our strategic priorities,” said Melanie Babcock, vice president of integrated media at The Home Depot. “Our expanded partnership with Adobe will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing The Home Depot experience across online and in-store.”

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