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Wolverine World Wide divest Champion trademarks to Hanesbrands for $90M

Jul. 01, 2022 2:11 AM ETHanesbrands Inc. (HBI), WWWBy: Meghavi Singh, SA News Editor2 Comments
  • Wolverine World Wide (NYSE:WWW) said on Thursday that Keds, its wholly-owned subsidiary, has sold the Champion trademarks for footwear in the United States and Canada to its longtime licensee, HanesBrands (NYSE:HBI) for $90M in cash.
  • The transaction includes a perpetual license for the company to continue using the trademarks on its Keds Champion footwear.
  • The deal also successfully resolves outstanding litigation between the parties.

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Comments (2)

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Always good to clear out litigation. How much they will save in royalty payments is the remaining question.
Not a fan of hbi buying anything with cash until it brings down debt.
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