Meta Platforms rolls out Stars payments on Reels video feature

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• Meta Platforms (NASDAQ:META) has rolled out Stars on Facebook Reels, expanding a way for creators to earn money on Facebook via its short-video platform.
• All creators on Facebook Reels meeting certain criteria will be able to earn through Stars, a virtual good for which Meta pays creators.
• The company had previously made Facebook Stars available to eligible creators on Facebook Live and on-demand video. Adding it to Reels means its feature rival to TikTok (BDNCE) gets the monetization option as well.
• "We want to empower creators with more opportunities to do what they love and help them earn money being their authentic selves," the company said.
• Creators who meet key criteria will be able to tap Stars on Reels (as well as on-demand video and live broadcasts): They must have 1,000 or more followers for 60 consecutive days; they must comply with company policies; and they need to be located in one of 23 countries, including the United States.