Children’s Place stock pops on Kardashian holiday partnership

Sep. 15, 2022 10:22 AM ETThe Children's Place, Inc. (PLCE)By: Kevin P. Curran, SA News Editor

Kid with shopping bags on market street outside. Funny child is looking at store window decorated with gifts, christmas tree. Girl in red santa hat in old town. Cozy festive and New Year atmosphere.

Maryna Andriichenko/iStock via Getty Images

The Children’s Place (NASDAQ:PLCE) shares surged shortly after Thursday’s open after announcing another holiday campaign alongside members of the Kardashian clan.

Shares rose nearly 9% at intraday highs, gaining sharply on the announcement of a partnership with Kris Jenner, Khloé Kardashian, True Thompson, and Dream Kardashian for a matching family pajama collection for the 2022 holiday season.

The pop stems a 5-day losing streak that sent shares tumbling nearly 20%. 

Despite the gain on Thursday, shares remain down over 50% in 2022. Dig into the longer-term trend for the stock.

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