Amazon's second Prime Day event could rattle the retail sector

Sep. 26, 2022 8:13 AM, Inc. (AMZN)WMT, TGT, OSTK, BBY, DKS, W, ETSYBy: Clark Schultz, SA News Editor63 Comments

Amazon fulfilment centre


The retail sector is setting up to be more promotional this holiday season than normal with Amazon (NASDAQ:AMZN) scheduling a second Prime shopping day event in October to follow the original Prime Day on July 12-13. The new 48-hour event will give Prime members exclusive early access to discounted holiday deals.

It is the first time Amazon (AMZN) has ever held two Prime shopping events in a year. That ratchets up pressure again on retail giants like Walmart (WMT), Target (TGT), Best Buy (BBY), and Dick's Sporting Goods (DKS) to also grab the promotional spotlight with their own events. E-commerce retailers such as Wayfair (W), Etsy (ETSY), and (OSTK) will also be competing in October with similar deal events.

Sector watch: The Amazon Prime event is likely to pull more holiday shopping into October from the traditional Black Friday to Cyber Monday shopping period. The event will also take place with inventories in the retail industry at a higher level than anticipated.

Amazon (AMZN) is on Seeking Alpha's Catalyst Watch this week with its product event scheduled for September 28.

Recommended For You

Comments (63)

To ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.
Is this happening to you frequently? Please report it on our feedback forum.
If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.