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Starbucks falls after weakness in China leads to comparable sales miss

Feb. 02, 2023 4:16 PM ETStarbucks Corporation (SBUX)By: Clark Schultz, SA News Editor15 Comments

Starbucks coffee sign hanging outside a shop


Starbucks Corporation (NASDAQ:SBUX) reported global comparable store sales rose 5% during FQ1 to fall short of the consensus estimate of +6.9%. Average ticket was up 7% to offset a 2% decline in transactions during the quarter.

Total revenue

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Comments (15)

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Is "average ticket" essentially the same as ARPU or am I missing something here?
Joost Z profile picture
I don't go to Starbucks. Overpriced, insipid coffee. But I'm a shareholder and love watching a crowded Starbucks as I walk past. The elite brand attracts the masses like bees to honey.

For the same reason I invest in LVMH and Hermès.
SouthEastAsia profile picture
The Chinese people are no longer willing to spend big money on sugar drinks at Starbucks. It was once a fad but that is fading.
32 P/E for a coffee store. Yikes.

In real life, with your own finances, it would be an extremely small fraction of that you'd be willing to take a risk on. Somewhere between a P/E of 2 and 5.
You don’t believe in Starbucks? You don’t believe in hot coffee? The Chinese will come around. They are sick of staying home, playing checkers. Be patient, the doctor says.
MoneyPig profile picture

If it sells off, I am a buyer. :) My last buy was around $80. This is a name I am accumulating. It's one of the best brands.
@MoneyPig The Starbucks near me has comfy chairs. I go there with my AA posse to drink coffee and chat. Beats church basements. (And if you pick college towns, the scenery is stimulating!)
SouthEastAsia profile picture
@Pmg1959 We will not come around to Starbucks, it is a waste of money.
"Comparable sales in North America increased 10% vs. +7.6% consensus, driven by an 9% increase in average ticket."

You mean inflation?, it's not people ordering more.. it's people paying the higher prices still.
@SPDY84 it still counts!
Former 80s Rockstar profile picture
@SPDY84 Maybe it's the 25% tip they try to shame you into paying at the drive through.
@Former 80s Rockstar I’m ok with my tip if the honey at the window treats me warmly
Winnertakesall profile picture
China lets them in learns the ropes, and then starts a Moonbucks.
TigerCub911 profile picture
Starbucks and China are always in the same sentence
MoneyPig profile picture

True. American envy strikes the successful. Look at Biden and his war against Huawei, the most successful telecom equipment maker or China Mobile, the most successful Telcom company.

Bitter feelings? Then the Chinese space program inspired a me too waste of money over in the USA. Racism. It's what it is.
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