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Kroger rips 7% gain after profit guidance blows past expectations

Mar. 02, 2023 9:52 AM ETThe Kroger Co. (KR)ACIBy: Clark Schultz, SA News Editor16 Comments

Kroger Outdoor Sign

WendellandCarolyn/iStock Editorial via Getty Images

Kroger (NYSE:KR) opened trading on Thursday up 6.85% after posting a mixed Q4 earnings report, but setting profit guidance way ahead of expectations.

The grocery store operator reported identical sales (ex-fuel) were up 6.2% for the quarter to top

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Comments (16)

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Looks like Mister Market has reviewed that opening spike upwards and decided to tone it down to 3% at this moment, and could even close red.
@Just Some Guy Not really. Up 5.5% at the close.
@David RG yes it did, closed above the Bollinger band, usually indicates further upward momentum over the next week or so, but I wouldn't expect much more than that.
Ultra_BigBuxs99 profile picture
I hate shopping at Krogers, hey you want the better price, well….ya gotta buy 5 or MORE (used to be 3, and before that 2) what’s next buy 6, 7, 10 !
Krogers suxs.
@UltraMAGA_BigBUX or use their digital coupons. And now they're doing mix-and-match to $40 for an unspecified discount.

OTOH some of those "buy 5" discounts are substantial.
@UltraMAGA_BigBUX The difference is the gas stations, Ralphs here in cali...similar to Costco without the hour wait...
Ultra_BigBuxs99 profile picture
@Just Some Guy that’s true, but you still gotta know your prices.
Full-year identical store guidance is less than inflation, that's negative for investors. EPS results and guidance are reasonable. Metrics may be worse if you project the Albertson's merger.
@Just Some Guy The overall same store sales is somewhat muted by shifts from national name brands to Kroger's owned brands (up 10.1
%). Why pay for Stove Top at 2.99 when the Kroger brand $1.49 version works just as good in a recipe.
@b_lookingglass absolutely, I've become a real fan of their "Simple Truth" brand, though you have to read carefully, only about half those products are organic. The quality is excellent, the prices are good, and I imagine the margin is better than name brands. It's like the hidden Trader Joe's in your local Kroger.

Does that affect the sales analysis? Yes, I suppose it might, at least modestly. Thanks for pointing it out.

(in fact I expect many of the actual suppliers are the same ones supplying Trader Joe's, the products themselves may be identical or slightly different, and in some cases I prefer the Kroger version.)
elwalle profile picture
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