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Brown-Forman pulls the buyback lever with shares at a 52-week low

Oct. 02, 2023 4:10 PM ETBrown-Forman Corporation (BF.B), BF.ABy: Clark Schultz, SA News Editor12 Comments
Brown-Forman building façade


Brown-Forman Corporation (NYSE:BF.A) announced on Monday that its board of directors approved a new $400M share repurchase authorization. The buyback program will begin on October 2 and run through October 1, 2024.

Under the repurchase program, Brown-Forman (BF.A) (

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Comments (12)

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Wow this stock is out of fashion now.
arthur_bishop1972 profile picture
@Toni Nikkanen Agreed, but that might present a really good opportunity.

I can't remember the last time I saw the price get hammered like this. I'm keeping a close eye on it, but holding off buying shares for the time being.
The family and management Odesa great job managing the business and cares about shareholder value. Buybacks, special dividends and growth of the regular dividend. Buy shares and read the quarterlies and it’s hard to go wrong here.
big difference between having a buyback plan in place, and meaning it. historically tho, they do like buying back. keeps the family in power
arthur_bishop1972 profile picture
Looking to start a position in this one shortly.
@arthur_bishop1972 Same. Been wanting to add to this stock, but it's been so expensive.
arthur_bishop1972 profile picture
@thisisit123 that's exactly why I've been waiting - for years, actually. With it down in the mid $50s, I'm finding it difficult to resist buying at least a little bit.
@arthur_bishop1972 Same here. Have been waiting for years for a "decent" entry point.

Now that we are getting close to it, I am wondering though if there is not a structural change of consumer behaviour starting. Do "young people" drink as much strong alcohol as "older" generations? Or do they drink differently (less in bars / restaurants?) which in turn reduces consumption?

I am not sure but most alcoholic beverage companies (Pernod, Cointreau, Diageo) seem "cheap" on a historical basis (several turns lower PE than their historical averages). If all premier drink companies go through the same phenomena, maybe Mr Market is telling us something?
Peter Jaworowski profile picture
Thats smart. One of the better run companies in my opinion.

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