Online ad spending reached $6.3B in Q4 2009, its largest quarter on record and an indication of...

|By:, SA News Editor

Online ad spending reached $6.3B in Q4 2009, its largest quarter on record and an indication of new life for the market. Though 2009 as a whole saw the first drop in the online ad market since 2002, the industry escaped the recession relatively unscathed compared to the broader media business.